The Chevy logo, most commonly known as the “bowtie,” is a symbol of innovation and American automotive heritage that can be found on all our new inventory at Shea Chevrolet. Over the course of more than a century, it’s gone through various iterations, but it’s always represented strength and reliability in an automobile. Read on to learn more about its history and origins.
The Evolution of the Chevy Logo
The origins of the Chevy logo date back to around 1913. The most common theory about its origin is that William C. Durant, co-founder of the Chevrolet brand, was inspired by a wallpaper design he saw in a French hotel. Another suggests that he saw it in a newspaper advertisement.
Whatever its origin, the iconic bowtie was born. While it’s gone through several revisions, that shape was a constant throughout the century. Some of the key changes in its timeline include:
- 1920s: The logo introduced blue and gold colors, symbolizing reliability and luxury.
- 1950s: The logo was refined to reflect the elegance of the era, utilizing a red background.
- 1970s: The bowtie took on a more angular and aggressive look during the muscle car era.
- 1990s: The logo was modernized with a three-dimensional effect.
- 2000s: The bowtie became more polished and metallic, reflecting technological advancement.
The current Chevrolet bowtie combines elements of its historical designs with a modern twist. It features a gold bowtie with a chrome outline, representing a blend of historic tradition and a sleek modern look.
Why a Bowtie?
The Chevrolet bowtie is so ubiquitous at this point that many drivers may not even stop to think about why this shape was chosen. Its bold, rigid structure is perhaps the best representation of the Chevrolet brand that one could think of, embodying the reliability and capability that Chevrolet vehicles have come to be known for over the years.
From the original Chevrolet Type C to modern models like the Chevy Silverado, the bowtie traces a history of automotive excellence few can match.
See the Chevy Logo in Action in Flint, MI
The best place to see the full history of Chevy engineering on display is the showroom at Shea Chevrolet. Visit us today to start the journey into your next Chevy vehicle.
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